A Substack Post by Evan Harris
1. Schools Need a Predictable Marketing Model
Historically, many independent schools haven’t needed to focus on marketing—families showed up, and classes were full. Today, the landscape has changed, and Waddington emphasizes the need for schools to adopt a consistent, predictable marketing model. “Schools really are realizing how important having a model is,” he says, pointing out that schools often shift marketing strategies too frequently without giving time for consistency to yield results. Instead, he advises that schools look at historical data to track what actions produce results, then stick to that formula.
2. Data Isn’t Just for the Business Office
Waddington underscores the importance of using data in a more sophisticated way across all departments … read more.
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