AI Results Optimization (AIRO)

With AI search on the rise, schools need to be more strategic about their digital footprint to rank with the LLMs, chatbots, and AI overviews. 

Truth Tree’s AIRO strategy is built from research and designed for the long-term success of school search. Large Language Models (LLMs) and chatbots, like ChatGPT and Gemini are trained to deliver results with regard to search intent. This means the LLM is reading between the lines to determine the factors with which to form a response.

Traditional search, like Google and Bing, deliver results based on aligning keywords, website structure, and domain health. Does your school’s website have proper meta tags, backlinks, and high ranking on common search terms? These are a few signs of solid SEO. Astoundingly, AI needs all of that and more. Ranking high in traditional search does not make your school a shoe-in for AI results. 

Unlock a future-proof advantage for your school. Partnering with Truth Tree will attract families seeking their perfect educational fit. Together, we’ll craft a compelling digital presence that sets your school apart.

A screenshot of ChatGPT listing the top STEM schools in Washington, D.C., including reasons why families choose them, such as rigorous curriculum, research opportunities, university partnerships, innovative learning environments, and supportive communities. | Truth Tree knows digital marketing for schools. | Truth Tree is an award-winning agency working exclusively with schools and education companies. | Truth Tree's AIRO GEO LLM Bot Ranking research is designed to future-proof a school's digital footprint in the age of AI search.
“Your school should be creating content that increases your presence online and nurtures leads and inquiries in your funnel for an enrollment win Boards dream about.”

Invest in AIRO for Your School

What this means for you:

  • Future-proof your school’s digital presence to appeal to AI-driven search engines
  • Increase reach by optimizing content for AI search results
  • Audit & expert recommendations on strategic content tailored to prospective families’ search intent
  • Access to publish content on our proprietary parenting website: Parent-Resource.com
  • Quantitative & qualitative reporting on a custom Enrollytics™️ Dashboard 
  • Monthly strategy meetings & a review of your monthly report
  • Quarterly admission, marketing, and communication consulting sessions
  • Access to research & strategies developed by a school-focused digital marketing team

Our Digital Marketing Services

Identify your school’s next digital marketing move.