“Truth Tree has been instrumental in the success of our growing independent school in Arizona. We have worked with several partner strategists and each has focused on our school, what makes us unique in the market, and how best to use these differences to recruit the “right fit” students and families.
We are forever grateful to Truth Tree and look forward to many years of continued collaboration.”
Jason Smith
Head of School
Founded in 1998
Scottsdale, Arizona, USA
18 months – Grade 8 | Multilingual Education
Key Objectives
- Ensure current community and prospective families know the special school we are
- Facing struggling enrollment and a deficit, ISA sought to increase overall enrollment, awareness, and revenue
- Launch new middle school track that expands market reach by accepting students with zero proficiency in a second language
Services Implemented
- Search Engine Marketing/PPC
- Social Media Marketing/PPC
Why We Love Working with Truth Tree
- Collaborative partnership where ISA’s successes are their successes.
- They understand independent schools and genuinely care to know our school.
- Previous experience made them a no-frills choice when starting at ISA with struggling enrollment and a deficit.
- Truth Tree knew how to take who we are and weave it into the ad and landing page messaging to attract, connect, and build rapport with families.
Search Engine Marketing
General Awareness + Grade Level Focus
- Ran hyper-focused campaigns to launch additional track of middle school education to attract right-fit students.
- Leveraged high-performing general awareness campaigns to launch event dates and tour opportunities.
- Educated the ISA Board of Directors to understand reporting metrics leading to major buy-in as they discuss marketing objectives moving forward.
Social Ads on Meta
General Awareness + Program Launch
- Used highest performing ad copy from search and display ads to retarget on social.
- Dual campaign approach to continue building general awareness while expanding reach about new middle school track.
- Monitored ad performance weekly to optimize for maximum results
The Rewards of
Our Partnership
Enrollment Over 3 Years
Up
0
%
Staff Growth Over 3 Years
+
0
Revenue Climb from Deficit
$
0
million
