Addison Lantier
Marketing Content Specialist
Founded in 1999
Davidson, North Carolina, USA
Age 2 – Grade 12 | Co-Education
Key Objectives
Form a strategy for Davidson Day School in the digital space
Move away from print advertising to meet Davidson Day’s audience where they are
Build brand awareness and strengthen enrollment
Use marketing dollars more effectively to reach right-fit families
Services Implemented
Search Engine Marketing/PPC
Social Media Marketing/PPC
Why We Love Working with Truth Tree
Internally, we refer to them as “Trust Tree” often saying phrases like “In Truth Tree, we trust” because we fully trust them in this partnership.
Truth Tree has proven their expertise in the education space time and time again for Davidson Day School and the school I (Megan) worked at previously.
Search Engine Marketing
Timely Event Promotion + Compelling Copy
- Campaigns built and launched proactively giving ample lead time for admissions events.
- Meticulous checks to refine targeting metrics resulting in stronger performance with desired audience.
- Maximized ad dollar impact through continuous data analysis and campaign monitoring.
Social Ads on Meta
Fact-Based + Revamping
- Used fact-based messaging to highlight defining programs and features of the school.
- Tailored ad copy and callouts specific to grade levels with the most need.
- General Awareness campaigns have been routinely revamped based on highest performing ad copy.
The Rewards of Our Partnership
- Fall & Winter Open House: 2x Attendance
- Effective Use of Budget with Tangible ROI
- Davidson Day's Team can Focus on Day-to-Day Happenings, Events, and Personal Interactions
- Consistent Optimization of Campaigns to Strengthen Performance
