Content Marketing
Be Your School's Hero with Content Marketing that Converts
82% of people have purchased or hired a service from a company as a result of consuming content published online.
Creating great content takes time and effort!
Let Truth Tree take the hassle off your plate.
We will conceive, create, and distribute content that helps families and showcases your thought leadership.
How Content Marketing Will Help You
First, it’s time to put an end to the idea that blogs, ebooks, white papers, and quizzes (yes, quizzes) are cherry-on-top bonuses done only if you have extra time.
Besides the overwhelming statistics that demonstrate the effectiveness of content marketing, here are some other ways that content marketing will help you.
- The content, if done right, will help your organic ranking (boosting SEO).
- It will increase your lead list to draw subscribers into your funnel.
- It will position your school as a thought leader on topics that are important to your target audience.
- It will put your school into consideration with families looking for a school like yours.
Lindsay is expecting her first child this November. She’s very excited but also nervous about being a mom. To help prepare for the big day, she goes to a local parenting website and sees the perfect article for her. Lindsay clicks “Read more” and is transported to your blog, where she sees more great content.
She subscribes to the blog and will now be added to the monthly e-newsletter. This lets your school connect with Lindsay until she is ready to apply.
Lindsay even sent your article to her friends who have children who will be ready for your school next year.
Schools are always looking for ways to capture the new-in-town market. Usually, it’s by unsuccessfully badgering real estate agents to them hot leads.
The Henderson family is moving to St. Louis and wants to find ways to enjoy their first few weeks as a family. Marty, the oldest of the 3 children Googles, “Family things to do in St. Louis,” and look what pops up. Marty shares the article with his family and they are excited to learn about some cost-effective adventures (moving is expensive).
Oh, and Mr. and Dr. Henderson may be looking for an independent school too. Guess who might be on their list?
Our Process
- 1.
Research
- Who are your best-fit families/who are you trying to attract to your school? What problem can you solve? What do they care about?
- 2.
Attract
- We will create relevant, useful, persona-based content to get your target families’ attention and build brand value.
- 3.
Engage
- Using keywords and optimizing your content, we help position you to meet best-fit families where they search.
- 4.
Results
- Your funnel grows, leading to engagement and inquiries, helping families move forward.
What You Get
Ideas & advice
Let our team help you develop the right content for the right audience.
School content writers
Family-focused writing that is intended for your target audience wherever they are in their consideration journey. (Are they 1-2 years away from age-eligibility, 3-5 years away, or considering a move in a non-entry year?)
Social & search optimized
We will craft your piece in a manner that mirrors your school's mission and ethos and includes the right mixture of keywords to maximize exposure.
Powerful distribution
We will post and feature your content piece on our two independent school search sites, DCschoolHUB.com and NYmetroSchools.com. We encourage you to pitch your content piece to area family-oriented digital platforms.
PRICING PLANS
The Best Solutions For Our Clients
Content - 500
- 500 words or less
- Up to (5) edits
Content - 1k
- 1,000 words
- up to (5) edits
Content - 1,500
- 1500 Words
- Up to (8) edits
Content - 2k
- 2,000 words
- Up to (8) edits
Content Marketing FAQs
Turn around time is usually 12-18 business days depending on the topic and length requested.
No big deal.
No problem. We’ll re-write it up to five times.
You do. Consider us ghostwriters. Once it’s in your hands, you can add quotes, create new links, and distribute it to the media.
"This year, Oak Knoll’s lower school applications are up 92.77% and upper school apps are up 18%. This year, their enrollment is up 32%."
Meghan Hodgin
Director of Marketing and Communications
Oak Knoll School
