Blogs, Quick Tips, Webinars, & More
Blog Posts
Good News: Your School’s Digital Marketing Is Working. Bad News: You Can’t Prove It.
Your digital marketing is working, but most of it happens where you can’t see it. Here’s why measuring school marketing means collecting evidence instead of chasing credit, plus a free toolkit to get marketing and admissions looking at the same picture.
Should Schools Advertise on ChatGPT?
Should your school advertise on ChatGPT? See how OpenAI Ads Manager compares to Google and Meta Ads — plus the pros, cons, and costs to know first.
The Latest on Google Ads for Schools: Display Is Moving to Demand Gen
Google Ads for schools are changing. As Google moves standalone Display campaigns into Demand Gen, schools will gain new ways to reach families while losing some of the targeting control they have relied on for years. Here’s what to know before the transition.
Deep Dives & Webinars
Quick Tips & Insights
Why Schools Work with Truth Tree
Podcasts / Vlogs
A lively discussion on several topics, including how the Metaverse, NFTs, and voice-first technology could play a role in school marketing.
Why Retention Is More Important Than Admissions
Image Seven, an Australian-based school marketing firm, had Trevor Waddington as their guest talking about our blog on the Ultimate School Review.
A wonderful podcast where Trevor Waddington was the guest discussing educational leadership.
White Papers
