Blogs, Quick Tips, Webinars, & More
Blog Posts

Social Media KPIs: Why They Matter & Which Ones Schools Should Track
Social media is a powerful tool for connecting with prospective and current school families when you tell your school’s story authentically and tap into what your audience engages with most. Learn which metrics matter most for schools, why they’re important, and how to track them to drive deeper engagement and greater enrollment success.

Should Your School Use Geofencing to Target Right-Fit Families? Here’s Our Take
Geofencing might seem like a smart way to reach prospective families, but proximity doesn’t equal intent. This post unpacks why smarter, layered targeting strategies are a better fit for school marketers who want to reach the right families—without wasting budget.

Building Topical Authority: A Guide for Private & Independent Schools
With AI chatbots and featured snippets reshaping how families search online, building topical authority is essential to any SEO strategy for private schools. Learn how to stand out in no-click results and attract qualified families to your website.
Deep Dives & Webinars
Quick Tips & Insights
Why Schools Work with Truth Tree
Podcasts / Vlogs
Image Seven, an Australian-based school marketing firm, had Trevor Waddington as their guest talking about our blog on the Ultimate School Review.
A wonderful podcast where Trevor Waddington was the guest discussing educational leadership.