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Man looking at computer screen open to a school website that reads "Built to Sell" in bold, white letters. This is a mock school homepage. This image accompanies a blog post by Truth Tree on the power of a website for school enrollment, admissions, school marketing | Truth Tree provides digital marketing strategies and solutions for private schools and independent schools

Is Your Independent School’s Website Built to Sell?

February 4, 2025

Your school’s website is more than a digital brochure—it’s your most powerful marketing tool. Learn how to optimize its design, messaging, and user experience to attract and convert the right families.

person holding a tablet that reads "A/B Test" in white letters on a red background with "start" sitting just beneath it | image accompanies a blog post published by Truth Tree | Truth Tree provides digital marketing strategies and solutions for schools

What Schools Stand to Learn from A/B Testing Their Marketing

January 28, 2025

Schools can use A/B testing to refine their marketing strategies by comparing different elements like subject lines, CTAs, and landing page layouts. This data-driven approach helps optimize engagement, increase conversions, and eliminate guesswork in decision-making.

A lap top computer is open with SEO and Search Engine Optimization on the screen. There are several yellow sticky notes on the wall behind the computer with SEO terms like "site structure", "ranking", "on page off page", "content", "traffic", "indexing keywords", and "backlinks". This image accompanies a blog post on 5 ways to improve school SEO in the new year | Truth Tree provides digital marketing strategies and solutions for schools

5 Ways to Improve Your SEO at the Start of the Year

January 17, 2025

Start the new year by improving your school’s SEO with simple, impactful updates. Focus on crawlability, site speed, links, page structure, and image optimization.