“After a great deal of research and lengthy RFP process, Darlington School decided to partner with Truth Tree for our digital marketing efforts, and we are so pleased we did! From my very first call, I have found Truth Tree to be responsive, strategic and efficient. We have seen a significant increase in inquiries and applications from qualified candidates. I would highly recommend Truth Tree if you are looking for a collaborative partner who truly understands digital marketing and independent school admissions.”
Tannika King
Director of Communications
Founded in 1905
Rome, Georgia, USA
Grades Pre-K to 8 | Co-educational Day Education
Grades 9 – 12 | College Preparatory, Day & Boarding Education
Key Objectives
- Overcoming Misconceptions: Dispelling the perception that Darlington was a “reform school” and positioning it as a boarding school with strong academics, sports, and a supportive environment.
- Targeted Growth: Increase visibility and enrollment specifically for the Boarding program, while still maintaining efforts for Day school advertising.
Services Implemented
- Search Engine Marketing/PPC (SEM)
- Search Engine Optimization (SEO)
Why We Love Working with Truth Tree
- Consistent communication with our admissions and marketing teams.
- The team’s flexibility and adaptability to our feedback and budget adjustments.
- The team’s commitment to our campaigns and goals.
Search Engine Marketing/PPC
Keyword + Geo-Targeting
- Treated Day and Boarding schools as distinct entities with separate budgets and search term targeting.
- Ran a state-specific campaign focused on North Carolina for a scholarship opportunity.
- Launched specific campaigns for Darlington's extensive "Academy" programs increasing exposure to defining elements of the school.
Social Media Marketing + SEO
Elevated Exposure, Reach, and SERP
- Targeted specific recruitment events across the southeast United States to garner reach and exposure with parents interested in boarding school.
- Supported SEO efforts to improve organic search ranking
