“Your school should be creating content that increases your presence online and nurtures leads and inquiries in your funnel for an enrollment win Boards dream about.”
Meghan Hodgin
Director of Marketing & Communications
Founded in 1924
Summit, New Jersey, USA
Grades Preschool-6 | Co-Ed Catholic Education
Grades 7-12 | All Girls Catholic Education
Key Objectives
- Promote a newly created pre-K program + Improve lower enrollment in specific grades
- Promote the benefits of an all-girl education and a Catholic education.
Services Implemented
- Search Engine Marketing/PPC
- Search Engine Optimization (SEO)
Why We Love Working with Truth Tree
- Blended team of former school marketers and digital marketing experts: they get schools + they get marketing
- Open communication
- Reporting and guidance
Search Engine Marketing
Differentiating Strategy + Ad Hoc Campaigns
- Unique targeting and ad copy language raised brand awareness for the all-girls high school and co-ed lower school as separate programs
- Focusing on PreK an Kindergarten entry points to increase enrollment using targeted ad segments.
- Launch hyper-local campaigns to be the solution for families affected by various school closures.
Search Engine Optimization
Full Scale Optimization Evaluated Monthly
- Identified top pages needing on-page optimization of Meta tag, title, alt tags, and heading tags
- Implemented 5 keywords and provided monthly optimization suggestions for upward mobility.
- Worked on submitting the website to directories and building backlinks for off-site optimization.
The Rewards of
Our Partnership
Lower School Applications
Up
0
%
Upper School Applications
Up
0
%
Overall Enrollment
Up
0
%
