“We are sitting in a great position enrollment-wise; the highest enrollment at this point of the cycle we have had in my 8 years at Seven Hills School, and I expect we will be full by the opening of school!“
Drew Lineberger
Assistant Head of School for Advancement
Founded in 2001
Richmond, Virginia, USA
Grades 6 – 8 | All-Boys
Key Objectives
- Utilize market research to identify and target specific audience segments, tailoring messaging to resonate with their unique needs and preferences.
- Regularly monitor and adjust marketing efforts to ensure maximum effectiveness.
- Keep pace with the evolving digital landscape to be where parents are researching schools.
Services Implemented
- Search Engine Marketing/PPC
- Social Media Marketing/PPC
Why We Love Working with Truth Tree
- They are an extension of our small team, making things happen where we don’t have the expertise or bandwidth to learn.
- They utilize data in an effective way to support our enrollment goals.
Search Engine Marketing
Persona Driven + Consistent Optimization
- Persona-centric ad copy with dedicated landing pages were crafted for the 4 right-fit family personas
- Keywords were consistently modified to refine and narrow the audience further
- Program specific campaigns were launched to support general awareness campaigns
Social Ads on Meta
Connection + Retargeting
- Kept Seven Hills School top-of-mind with prospective families
- Persona-centric ad copy was expanded and paired with images that supported the narrative
- Each campaign was monitored and optimized for best results
The Rewards of Our Partnership
- Retention has ranged from 94-98.7% over the last 2 years due to a rise in mission-aligned candidates.
- The 2024-25 school year saw the highest enrollment in school history.
- The small team at Seven Hills School is able to focus on day-to-day operations while the Truth Tree team optimizes and strengthens their campaigns.
Enrollment Growth
Since 2021
+
0
%
Inquiries
Since 2021
+
%
Net Tuition Revenue
Since 2021
+
%
