The Peck School

“Our recent work with Truth Tree played a pivotal role in reaching a broader audience and expanding our outreach to families that may not have traditionally considered a private school education for their children. The results we saw from our partnership with Truth Tree are a testament to the power of intentional storytelling and targeted outreach, as well as our ongoing dedication to creating a more inclusive and vibrant school community.“

Cymone Williamson

Director of Community Connections & Belonging

Founded in 1893
Morristown, New Jersey, USA

K – Grade 8 | Co-Education

Key Objectives

The Peck School’s Board of Directors set new diversity objectives to align the school with its mission of preparing students for a diverse, interconnected world.
Increase brand awareness and communicate Peck’s unique offerings in a competitive market.
Highlight the inclusivity of the Peck community.
Dispel perceptions that private schools are “inaccessible” or “elitist”.

Services Implemented

Search Engine Marketing/PPC
Social Media Marketing/PPC

Why We Love Working with Truth Tree

It’s truly been a collaborative partnership where they do their homework to get to know our school, our market, and our data.
The team is comprised of former private school professionals, so they deeply understand the challenges of school marketing.
Their deep knowledge of education marketing and customized, data-driven marketing strategies helped us stand out in a competitive market.

Search Engine Marketing

Strategic Messaging + Intentional Imagery

Ad copy was intentionally crafted to showcase Peck's commitment to diversity, character development, and academic excellence.
The campaign featured a thoughtful balance of images that reflected the current student population, while ensuring authentic representation of students of color.
Using highly specific zip codes based on market research paired with routine keyword optimization

Social Ads on Meta

Storytelling + Retargeting

Launched a retargeting campaign using a testimonial content piece titled, "5 Reasons Why One Mom Wishes She'd Picked Private School Sooner".
Retargeting campaign reinforced the brand and reengaged considering families.
Using emotive imagery paired with strategic messaging, Peck's inclusivity paired with academic excellence shown through in ads.

The Rewards of Our Partnership

Perceptions of The Peck School as unattainable were reshaped.
The commitment and efforts have positioned The Peck School as a leader in promoting diversity within the independent school sector.
The success of the partnership marks the beginning of a new chapter for The Peck School where diversity and inclusion are foundational to its continued success.